According to bookie software solution sources, Scientific Games powers Colorado sportsbook. The firm has a partnership contract with Betfred to launch retail and digital solutions in the state.
The two companies first collaborated earlier this year in Pennsylvania. Scientific Games provided technical support for Betfred’s OpenSports in Pennsylvania. Their latest collaboration will be for the sportsbook at the Saratoga Black Hawk in Colorado.
Betfred launched its sportsbook in Colorado that included self-service betting kiosks at the casino. Also, the company said that it would launch its digital sports betting service in time for the upcoming NFL season.
Scientific Games Powers Colorado Sportsbook Operations
Betfred will use Scientific Games’ OpenPlatform in Colorado. It is a player account management system, according to bookie software solution reports. Also, the sportsbook became an official partner of the Denver Broncos earlier this week.
Betfred COO Mark Stebbings told < a href="http://sportsbookpayperhead.com/">sportsbook pay per head reviews and info site that OpenSports is an integral part of their sports betting strategy in the US. As the company ventures into other markets in the nation, they rely on Scientific Games to provide the technology required for their operations.
According to a Costa Rica business blog, Betfred wants to work with Scientific Games for a long time. Scientific Games is also happy to be Betfred’s partner in their US sports betting ventures. The latter has an aggressive expansion plan in the US.
Also, it is a vote of confidence for the OpenSports platform. Scientific Games is happy to contribute to their clients’ long-term success in the US and other regulated markets. Also, the company is excited to showcase its services and products in the two states.
The latest partnership deal improves Scientific Games’ foothold in the US sportsbook market. Its OpenSports software powers both online and land-based operations. Thus, the platform brings next-level experiences for players.